Tuesday, September 23, 2008

Social Networking Overload

“Hot” business lingo that are succumbing to the mainstream:

- Web 2.0
- Social networking
- Social learning communities
- Social learning platforms
- Business blogging
- Twitter

CommSocial, “the first Web 2.0 network platform to fully leverage social networking's unique power to create "social learning communities" that deliver unsurpassed and entirely predictable marketing and business results”, was recently released by Wi5Connect.

"Market research shows that more than 70 percent of people no longer trust marketing messages," said Laurie Lohner, CEO of Wi5Connect. Hmmm, last time I checked ‘social networking’ was becoming a form of marketing. CommSocial, though, will give users the chance to obtain complete and actionable data on what customers expect of you, what they think of your company and your products, and will facilitate the environment that allows your best clients to interact with your prospects online. Pretty cool, but throw me a friggen bone here. Do the names Mark Zuckerberg and Amazon ring a bell? I guess I’ll have to wait and see how this platform really fully leverages social networking.

Monday, September 8, 2008

IS THERE A SECRET TO SMALL BIZ SUCCESS?

Seminar offers help to people starting small and thinking big

What makes one business idea soar while others crash? With 139,000 Canadian firms starting up last year alone, it’s a question any aspiring entrepreneur must answer.

“Most people dream about one day owning their own small business, but very few people know how to make it work,” comments Startup Expert Roger Pierce.

According to a recent report issued by Industry Canada, about 70 percent of small businesses that enter the marketplace survive for one full year; half survive for three years and approximately 25 percent are still operating after nine years.

Those statistics don’t surprise Roger Pierce, Co-founder of BizLaunch, “Too many start ups fail because new entrepreneurs don’t truly understand what it takes to succeed, or, worse, launch a business that does not hold their passion,” he comments.

Overcoming those challenges is the focus of a free seminar being offered on 18 dates this fall across Ontario and Quebec called ‘How to Create Your Million $ Idea’.

Pierce says the seminar reveals the secret ingredients of small business success, reviews hot business trends, lists the most popular startup categories and helps would-be entrepreneurs to find their true business passion.

Pierce is co-founder of BizLaunch, Canada’s largest small business training company. BizLaunch delivers informative how-to seminars for clients that include STAPLES Business Depot, Bell and the Government of Canada. BizLaunch will deliver over 300 how-to seminars in 2008 and has trained over 10,000 small business owners worldwide.

How to Create Your Million $ Idea will be presented by Roger Pierce in Mississauga, September 11, in Toronto, September 23 and on many more dates in 2008. Aspiring entrepreneurs may register for a seminar at
www.BizLaunch.ca/bellseminars.